耐克在中国市场正面临严峻挑战。管理层承认,消费者信心减弱与宏观经济压力导致其难以在西方品牌主导的竞争环境中保持增长,公司正努力应对市场份额的持续下滑。
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“Our founding chairman believed a company had an obligation to support the communities in which we operate,” George says. “Not only did he believe that about the company, he believed that about the individuals in the company.” In the most recent financial year, more than a third of eligible staff globally participated in some form of community work, which, according to George, includes activities like running interview and CV workshops for young Australians and refugees.
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